Brewing Creativity – How PG Tips & William Murray Brewed Up a Storm with Sonic Storytelling
A 2008 POS Campaign That Still Packs a Punch in 2025
Back in 2008, I had the pleasure of collaborating with the brilliant PR agency William Murray to create a vibrant, engaging campaign for PG Tips, aimed at captivating their POS (Point of Sale) retailers. The goal? To inject some fun, energy, and unmistakable brand personality into their retail displays.
The result? A funky little reel that brought PG Tips’ iconic charm to life—complete with a custom soundtrack I created to match the playful, upbeat vibe of the campaign. The video (which you can check out here) was a dynamic mix of bold visuals and sonic branding, ensuring the message wasn’t just seen but felt.
Why This Still Matters in 2025
Fast-forward to today, and the power of sonic storytelling is more relevant than ever. Brands are no longer just visual—they’re multi-sensory experiences. What started as a catchy POS reel has evolved into a core part of how I help businesses today through My True Talent.
Whether it’s crafting brand anthems, sonic logos, or immersive audio landscapes, the lesson remains the same: sound isn’t just background noise - it’s a storytelling superpower.
The Takeaway
Working with William Murray and PG Tips was a fantastic reminder that creativity thrives when you blend brand identity, motion, and music seamlessly. And now, in 2025, that same approach is helping businesses stand out, connect deeper, and leave a lasting impression.
Want to bring some sonic magic to your brand? Let’s chat—because your story deserves to be heard. 🎶