Brewing Creativity – How PG Tips & William Murray Brewed Up a Storm with Sonic Storytelling

Back in 2008, I had the pleasure of collaborating with the brilliant PR agency William Murray to create a vibrant, engaging campaign for PG Tips, aimed at captivating their POS (Point of Sale) retailers. The goal? To inject some fun, energy, and unmistakable brand personality into their retail displays.

The result? A funky little reel that brought PG Tips’ iconic charm to life—complete with a custom soundtrack I created to match the playful, upbeat vibe of the campaign. The video (which you can check out here) was a dynamic mix of bold visuals and sonic branding, ensuring the message wasn’t just seen but felt.